We were approached by JWT Riyadh, Cityfilms Lebanon and Almarai, KSA, to develop the campaign images for the launch of Almarai Honey. We had already worked on a previous campaign for Almarai 100% juices and the new campaign again gave us an opportunity to do some photo-realistic Food CGI work and also creating detailed landscape completely in CGI. The campaign talks about the purity of Almarai honey as it is made in farms in a traditional process. We had to develop landscape which represented the same and to showcase the product in an appetising way which helps bright about the purity and naturalness of the product.
Client _ Almarai KSA
Agency _ JWT Riyadh