We were approached by USV pharmaceutical to develop a campaign for the launch of Sebamed products. Sebamed is known for their range of products for the infant and children segment and USV wanted to showcase the range of products they had catering to the segment for adults which are lesser known. Their previous attempts had not succeeded in making a headway in this personal care market and they tasked us to develop visuals which can be used outdoors and in-store along with for their digital marketing.
Sebamed wanted to focus on the core message of being a dermatologically tested and pH neutral brand but wanted to showcase their range of products with a hint of highlighting the kind of ingredients that are in these products. We had to explore clean and fresh looking visuals with placement of products done to highlight the packaging and ingredients. We used elements like stone texture and glass to highlight the purity and naturalness of the products.
Client _ Sebamed India / USV Pharmaceutical