WE were approached by HINDUSTAN THOMPSON, BANGALORE FOR A CAMPAIGN FOR BLACK DOG WHISKY. THE JOB INVOLVED CREATING VISUALS FOR THE PRODUCT LAUNCH OF BLACK DOG - TRIPLE GOLD RESERVE, BLACK DOG - BLACK RESERVE AND THEIR PREMIUM OFFERING BLACK DOG - MILLARD’S PRIVATE RESERVE 14YO. WE WERE TASKED WITH CREATING A COMPLETELY CGI DRIVEN CAMPAIGN FOR DEVELOPING STILL VISUALS AND MOTION CONTENT.
THE THOUGHT WAS THAT THROUGH THE PRODUCT AND ITS INTERPLAY WITH ITS IMMEDIATE ENVIRONMENT WE CAN BRING ABOUT THE ESSENCE, NOTE, FLAVOUR THAT WE EXPERIENCE WHEN WE DRINK THESE BLENDED SCOTCH WHISKIES. FROM THE TRIPLE WOODEN BARREL FLAVOUR OF THE TRIPLE GOLD RESERVE, TO THE SPICY NOTES OF STAR ANISE AND PEPPER IN BLACK RESERVE AND THE ULTRA SMOOTH AND SLIGHTLY SMOKY EXPERIENCE OF MILLARD’S PRIVATE RESERVE 14YO. THE CHALLENGE WAS TO CREATE A DYNAMIC YET SMOOTH AND CLASSY VISUAL EXPERIENCE COMPLETELY IN CGI. MAKE THE PRODUCT LOOK ULTRA REFINED AND BRING FORTH THAT RIGHT AMOUNT OF INTERACTION WITH ENVIRONMENT FOR THE PRODUCT TO STAND OUT.
Client _ Black Dog
Agency _ Hindustan Thompson