We were approached by Citroen and Havas, Mumbai to create the main launch film for Citroen eC3 in India. We had already created the teaser film which was well received and were tasked to create a film which went into more detail about the car and its technology. This film was again completely created in CGI.
The film highlights the features of the car and reveals the car this time in more detail and also focuses on the design and technology behind the car. Usage was primarily for digital and OOH.
Client _ Citroen
Agency _ Havas, Mumbai