We were approached by Citroen and Havas, Mumbai to create a teaser for the launch of Citroen eC3 in India. We have worked closely with Citroen on their still visuals and it was a new opportunity for us to also create motion content. The brief was shared by Havas and we were tasked to create the film completely in CGI.
The film highlights the features of the car and reveals the car for the first time. Usage was primarily for digital and OOH.
Client _ Citroen
Agency _ Havas, India