JACKSON TISSUE_CAT.jpg

Jackson Tissues

CGI, Post Production

The idea involved creating animal figures of cat and elephant using tissue paper and simulating the art of origami. The pre production involved making origami mockups of the cat and elephant to understand how the texture of the tissue moves across the folds. The job was then completely created in CGI.

The campaign won at Abby, 2014.

Client _ Jackson Tissues

Agency _ FCB Ulka

JACKSON TISSUE_CAT.jpg
JACKSON TISSUE_ELEPHANT.jpg