Zoya is a luxury jewellery brand which comes up with unique collections and pieces that are inspired by one theme for a season. The jewellery maker brings to life these designs using gold, diamonds and precious stones.
When Mullen Lintas, Bangalore, approached us for a campaign for Zoya, for Ivory inspired jewellery line where the ivory white mixes with white or yellow gold and diamonds to create a pure and elegant looking collection, they came up with the idea of showing elegance and class in a simple relief sculpture form. They presented to us a mood board of poses and forms and background sculpt references which we then took further, first by coming with concept sketches and then developing them further using CGI.
The execution pushed us into studying sculpting forms and materials and coming up with subtle textures and lighting that enhances the overall look.
Client _ Zoya
Agency _ Mullen Lintas, Bangalore