THE CONCEPT INVOLVED SHOWCASING HOW NUTRIBIC BRAND OF COOKIES HELPS TWO COMPETING COMPANIES IN SIMILAR FIELD OF WORK PROPERLY ENERGISED AND FIT FOR THEIR SUPPOSED WAR ON A CHESS BOARD.
THE PROJECT INVOLVED WORKING ON CONCEPT CGI MODELS OF PEOPLE WORKING AT DIFFERENT POSITION AT BRANDS LIKE BURBERRY AND LOUIS VUITTON FOR ONE VISUAL, FERRARI AND LAMBORGHINI FOR ANOTHER VISUAL AND VIRGIN AIRWAYS AND BRITISH AIRWAYS FOR THE THIRD VISUAL. EACH MODEL WAS INTRICATELY MADE AND PLACED DOING ACTIONS RELATED TO THEIR LINE OF WORK, ALSO EACH MODEL WAS GIVEN TEXTURES, MATERIALS OR COLOURS WHICH UNIQUELY IDENTIFY THE COMPANY THEY REPRESENT. THE ENTIRE JOB WAS CREATED IN CGI.
THE CAMPAIGN WON AT ABBY, 2014
CLIENT _ NUTRIBIC
AGENCY _ JWT INDIA